La Monnaie

La Monnaie opera house in Brussels partnered with Base to infuse a fresh perspective into its 16-year collaboration by embracing the theme of Fate in Wagner's Ring for a new season. In a departure from their traditional approach, Base used Artificial Intelligence to create campaign imagery, deliberately spoiling the endings of productions to subvert Fate. The collaboration between human creativity and AI was emphasized through a unique typography style, a red color theme symbolizing passion, and AI-driven motion language to bring the opera's story to life.

Data Privacy