Nike Air Max Pulse

Celebrating the launch of the Nike Air Max Pulse, MODEM provided visitors at Paris’ House of Innovation with an opportunity to remix the feeling of Air through generative AI. With AI image generator DALL·E 2 at its core, the interactive image-mixing table enabled guests to create one-of-a-kind visuals that capture the spirit of Air Max. These captivating images dynamically responded to the powerful soundscapes delivered by concert venue-caliber speakers.

Creative Development by Bureau Cool, Photography by Benoit Florençon, Videography by Charles Lanceplaine